Questions we get asked a lot

A fractional marketing director is a senior marketing professional who works with your business on a part-time or flexible basis, providing the strategic leadership of a full-time marketing director without the full-time cost. They own your marketing direction, make decisions, and are accountable for outcomes, not just deliverables.

A marketing consultant typically comes in for a specific, defined project. Their involvement is time-limited and they don’t usually take ownership of implementation. A fractional marketing director is embedded in the business on an ongoing basis, leading the marketing function, making day-to-day decisions, and accountable for results. The level of involvement and ownership is significantly higher.

A full-time marketing director in the UK commands an average salary of £100,000 to £125,000 per year, before employer NI, pension and benefits. A fractional marketing director gives you the same level of strategic thinking and leadership, working with you on a part-time basis from £3,600 per month. You get the senior expertise without the full-time overhead or long-term hiring commitment.

This varies depending on what your business needs. Most fractional marketing director engagements involve one to two days per week, which is typically enough to provide genuine strategic leadership without the full-time overhead. We scope every engagement individually based on your goals, team size and budget, and agree the commitment clearly before we start.

Typically businesses that have outgrown founder-led marketing but aren’t ready to hire a full-time senior marketer. This might be because the business is growing quickly and needs proper strategic direction, or because a previous marketing hire didn’t work out. If you’re spending money on marketing but aren’t confident it’s working, a fractional marketing director can help.

Yes. If you have an in-house marketing executive or a small team but no senior leadership above them, a fractional marketing director can provide that direction, mentoring and oversight without the cost of a permanent hire.

We typically ask for a minimum of three months. Marketing strategy takes time to take effect, and a shorter commitment rarely gives either party enough time to see meaningful results. That said, we’re always happy to discuss what works for your situation on a discovery call.

The scope depends on what your business needs, but a full branding project typically includes brand strategy and positioning, audience and competitor insight, brand messaging and tone of voice, visual identity development, logo design or refinement, colour palettes and typography, brand guidelines, and support rolling the brand out across your channels.

Most branding projects take between four and eight weeks from start to completion, depending on scope and how quickly feedback is provided. A focused brand refresh can be quicker. A full rebrand including strategy, visual identity and guidelines will take longer. We’ll agree a realistic timeline with you at the start of the project.

Not necessarily. A logo is one part of a brand. If your wider brand, your messaging, tone of voice, visual identity and how you show up across different channels, feels inconsistent or no longer reflects where the business is, that’s worth addressing even if the logo is fine. We’ll tell you honestly what needs work and what doesn’t after an initial conversation.

A brand refresh updates and modernises what already exists, refining the logo, tightening the colour palette, improving typography or messaging, while keeping the core identity intact. A full rebrand starts from scratch and redefines the business from the ground up. We’ll help you work out which your business actually needs.

There are a few signs your brand might be holding you back: you struggle to explain what makes you different, your marketing materials look inconsistent across channels, customers seem confused about what you do or who you are, or your brand simply doesn’t reflect the quality of what you deliver. If any of those feel familiar, it’s worth a conversation.

Yes. Brand rollout support is included as standard in our branding projects. We work with our web developer and designer to make sure the new brand is applied consistently across every touchpoint, website, social media, email, printed materials and beyond.

Yes. We work with both established businesses refreshing or repositioning their brand and with founders building a brand from scratch. Getting the brand right from the start saves significant time and cost further down the line.

We work across LinkedIn, Instagram and Facebook as standard. We can also support TikTok, X and other platforms depending on your audience and business type. We’ll always advise on which platforms are actually worth your time and budget before recommending a channel mix.

Strategy is the plan: which platforms to be on, what to say, who you’re talking to, and what you want social media to achieve. Management is the ongoing execution of that plan, creating content, scheduling, engaging with your audience and reporting on results. We always start with strategy before we touch execution.

We handle content creation as part of our social media management service, including copywriting, visual direction and branded assets. For businesses that have existing photography or video, we’ll use that. For businesses that need content created from scratch, we can support that too, including drone footage where relevant.

We provide monthly performance reporting covering reach, engagement, follower growth and platform-specific metrics. More importantly, we tie social media activity back to business objectives, whether that’s enquiries, website traffic or brand awareness, so you’re always clear on what the activity is achieving.

Yes. This is one of the most common ways we work. We often come in at the strategic level, setting direction and providing oversight, while your internal team handles day-to-day execution. We can also provide training and guidance to help your team work more effectively and consistently.

It depends on your business, your audience and what you’re trying to achieve. Social media can be a powerful tool, but only when it’s connected to a clear strategy. Random posting with no direction rarely moves the needle. It’s better to do one or two channels well than to spread yourself thin across all of them.

It all depends on what you are trying to achieve, what industry you operate in, and what budget and resources you realistically have. We can discuss this as part of our discovery call.

Most of the time you will see early signals in the form of likes, shares or increased reach, but the meaningful, consistent results take time to build. Organic growth especially is slow and requires patience, a lot of testing, trial and error, and finding your brand’s authentic voice. Real results typically take 6 to 9 months to show.

A website project typically includes website strategy and planning, site structure and user journey mapping, messaging and content creation, conversion-focused page layouts, mobile-first fully responsive design and development, SEO foundations built in from the start, and ongoing support after launch. The exact scope is agreed with you before the project begins.

For a small business website, typically six to ten weeks from start to launch. Larger or more complex projects will take longer. Timelines are always agreed upfront and depend on how quickly feedback and content are provided at each stage.

Yes. SEO foundations are built into every website we develop, including site structure, page speed, meta data, mobile responsiveness and content structure. We don’t bolt SEO on as an afterthought. If you want a more comprehensive ongoing SEO strategy beyond the technical foundations, that is a separate service we can discuss alongside the build.

We offer ongoing support after launch, whether that’s a retained maintenance arrangement or ad-hoc support as needed. We’ll discuss the right option for your business as part of the project.

Sometimes. It depends on the platform it’s built on, how it’s structured and what needs to change. We’ll take a look and give you an honest view on whether improving what’s there makes more sense than starting fresh. We’ll never recommend a rebuild if it isn’t necessary.

Our web design and development projects start from £2,500. The final investment depends on the number of pages, complexity of functionality and the level of content support needed. We’ll give you a clear, itemised quote after an initial conversation about what your business needs.

We work in a software called Figma, which lets us present you with a fully dynamic and responsive website that looks exactly how the final, live website will look. This gives you a chance to digest your new website properly and give us meaningful feedback on how you want it to look before anything goes live.

All our websites are built in WordPress. We create lead-generating and brochure websites. We currently don’t offer e-commerce websites, but this is something we’re working on for the future.

SEO stands for search engine optimisation. It’s the process of improving your website so that it appears higher in search engine results when people search for what you offer. For small businesses, SEO is one of the most cost-effective ways to generate consistent, long-term enquiries without relying entirely on paid advertising or referrals.

Honest answer: SEO is a long-term investment. Most businesses start to see meaningful movement in three to six months, with stronger results building from six to twelve months onwards. Anyone promising instant results from SEO should be approached with caution. What we focus on is building visibility that compounds over time.

Local SEO helps your business appear in searches for services in a specific geographic area, for example marketing consultant Surrey or web design Camberley. National SEO targets broader, non-location-based searches across the whole country. Many of our SME clients benefit from both: showing up locally for nearby businesses, while also ranking nationally for their service keywords.

Yes. Our SEO service covers both: technical improvements like site speed, mobile optimisation and URL structure, as well as content-based work like keyword research, on-page optimisation and content guidance. Both sides are needed to see results and we approach them together.

We provide monthly performance reports covering keyword rankings, organic traffic and measurable improvements in visibility. We also track the metrics that matter most to your business, typically enquiries and leads coming through organic search, so you can see the commercial impact, not just the technical numbers.

Yes. By focusing on the right keywords, building genuinely useful content and getting the technical foundations right, small businesses can rank well against much bigger competitors. Larger companies often can’t move quickly or write with the personal, specific voice that search engines increasingly reward.

Yes. Search is still the primary way most people find services and businesses they haven’t heard of before. Businesses that invest consistently in good SEO continue to see strong, compounding returns. The businesses that stop investing are the ones that get left behind.

For most small and medium-sized businesses, local SEO is one of the highest-return things you can do. It helps you show up when someone nearby searches for exactly what you offer, whether that’s on Google Search, Google Maps, or increasingly in AI-generated local results. If your customers are within a specific geography, whether that’s Surrey, the South East, or anywhere in the UK, local SEO makes sure you’re visible to the right people in the right place. We set up and optimise your local presence as a core part of any SEO engagement.

You’ll hear a lot of new terms being thrown around: AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), SGE. They all refer to the same shift: AI tools like Google’s AI Overviews and ChatGPT are now answering search queries directly, and businesses want to show up in those answers. Here’s the honest truth though: the foundations that make you visible in AI-generated results are exactly the same as good, traditional SEO. Clear, well-structured pages. Genuine, useful content written for real people. Consistent and accurate business information. Strong EEAT (Experience, Expertise, Authoritativeness and Trustworthiness). If your SEO foundations are solid, you’re already building towards AI visibility. We don’t chase every new acronym. We build the foundations that work regardless of what Google decides to call it next.

We cover logo design and refinement, brand guidelines, social media graphics, digital advertising assets, print materials, brochures, presentations, vehicle livery and campaign assets. Whether you need ongoing design support or a one-off project, we can help.

Absolutely. If you already have brand guidelines in place we’ll work within them. If your guidelines are outdated or don’t quite cover everything you need, we can update them as part of the project.

Yes. We produce print-ready files for brochures, flyers, signage, exhibition materials, vehicle livery and more. We can also manage the print production process on your behalf if needed.

Some clients prefer a retainer for predictable monthly design support. Others work with us on an ad-hoc basis, briefing us as work comes in. We’ll recommend the right approach based on the volume and frequency of your design needs.

We provide all final files in the formats you need, typically print-ready PDFs, high-resolution PNGs, SVGs for web use and editable source files. We’ll always confirm what you need before the project ends so you have everything required to use the work independently.

It depends on the scope and how quickly feedback is provided at each stage. A logo design project typically takes two to three weeks. A full suite of brand collateral will take longer. For ongoing design support, we work to agreed turnaround times so you always know when to expect your assets. We’ll be upfront about timelines before any project begins.

Yes. For clients who want to create their own content between projects, we can build branded templates in Canva or other tools your team can use independently. Everything stays on-brand without you needing to come back to us every time you need a social post or a simple document designed.