ABOUT US
Meet your partners in marketing
We are a small, focused team with senior experience and a genuine interest in seeing your business grow.
MEET THE FOUNDER
How it all started
I began my marketing journey in 2016, as a marketing assistant in a small home and garden business. I was keen to learn, to grow, and to get stuck in. Over time, I became integral to the business, working my way up to Marketing Director and getting involved in pretty much everything, from campaigns and events to building and launching what became a multi-million-pound e-commerce website.
I became a Chartered Marketer in 2021, and supported the business as it grew to almost £40 million in turnover.
But the most valuable thing I learnt wasn't tactical. It was how small businesses really work. How decisions are made. How much pressure founders carry. And how messy and overwhelming marketing becomes when you're running a business and one person is trying to do everything, and nothing quite gets the attention it needs.
As the business grew, my role changed. And over time, something shifted for me too. The work didn't click in the same way anymore. The spark was gone. I realised I didn't want to build marketing for just one business anymore. I wanted to use what I'd learned to help more founders, more teams — and have an impact in more than one place.
Diana Catrinoi-Cornea
FOUNDER & FRACTIONAL MARKETING DIRECTOR
MEET THE FOUNDER
How it all started
Diana Catrinoi-Cornea
FOUNDER & FRACTIONAL MARKETING DIRECTOR
I began my marketing journey in 2016, as a marketing assistant in a small home and garden business. I was keen to learn, to grow, and to get stuck in. Over time, I became integral to the business, working my way up to Marketing Director and getting involved in pretty much everything, from campaigns and events to building and launching what became a multi-million-pound e-commerce website.
I became a Chartered Marketer in 2021, and supported the business as it grew to almost £40 million in turnover.
But the most valuable thing I learnt wasn't tactical. It was how small businesses really work. How decisions are made. How much pressure founders carry. And how messy and overwhelming marketing becomes when you're running a business and one person is trying to do everything, and nothing quite gets the attention it needs.
As the business grew, my role changed. And over time, something shifted for me too. The work didn't click in the same way anymore. The spark was gone. I realised I didn't want to build marketing for just one business anymore. I wanted to use what I'd learned to help more founders, more teams — and have an impact in more than one place.
That's how
Add-On Partners
was born.
We are not an agency. We are a strategic marketing consultancy for founders, business owners, and small marketing teams who want clarity, structure, and real support.
We believe you don't need to do everything, jump on every trend, or be on every platform. Marketing works best when it is strategically aligned with your business, honest about your resources, and focused on what will actually make a difference.
HOW WE WORK
We come in as your partners,
not another third party.
We help you make better decisions, prioritise what matters, and deliver marketing that supports your growth. Here is what that looks like in practice.
Strategy before tactics
We never start with a solution. We start with a conversation. Why? Because understanding your business properly is the only way to give you advice that's worth anything.
Focus over volume
More content, more platforms and more activity won't fix a strategy problem. We help you cut through the noise and focus on the things that will actually move your business forward.
Honest over impressive
We always say things as they are, including when something won't work, when the timing is off, or when the budget doesn't match the ambition. That's what a real partner does.
THE TEAM
Small by design. Senior by nature.
Add-On Partners is a tight team of specialists. Every person who works on your business has senior-level experience and a genuine interest in getting things right.
Alex Ciugulea
BRAND & DESIGN STRATEGIST
Alex did not take a straight line into creative work. He spent years in training, quality, sales and client-facing roles — and what he noticed in every one of them was how often good ideas got wasted because the brand or communication was not clear or consistent.
He was always designing on the side. A personal project rooted in his love of ice hockey led to branded merchandise work for Țiriac Foundation, and that confirmation was enough. He then made the move into creative work properly, combining a real understanding of how businesses work with the ability to shape brands that support them.
Today he works as Brand and Design Strategist, helping SMEs build brands that are clear, consistent and built for the real world.
Alex Neaga
WEB DEVELOPER
Alexandru cares a lot about things working properly. His work sits behind the scenes, but it has a significant impact on how a website performs day to day: speed, stability, structure, and whether it can be maintained without it falling apart long term.
He is a Senior WordPress Developer with a mobile-first approach by default, because that is how most people experience websites today. A large part of his work involves stepping into projects that are not performing as they should — untangling layout issues, CSS and JavaScript conflicts — and putting solutions in place that hold up long term.
His background includes a degree in marketing, which means he does not look at websites purely from a technical point of view.
LET'S CHAT
We're ready when you are
Every business is different, so we never start with a solution. We start with a conversation.
Book a free consultation
30 minutes
No sales pitch
Just clarity
Tell us where you are, what isn't working, and what you're trying to build. We'll tell you honestly whether we can help, and how.
No pressure. No obligation.
1. Book a call:
Pick a time that works for you. We'll send you an invite straight away.
2. We have a conversation:
We ask and you answer: what are you trying to achieve and what your challenges are.
3. We suggest a way forward:
No tiered packages. A bespoke recommendation based on everything we learnt about you.